Differences

This shows you the differences between two versions of the page.

--- report:mkt [2026/05/26 14:18] – [Segmentation and Targeting] team3
+++ report:mkt [2026/05/26 14:25] (current) – [Positioning] team3
@@ Line 177: / Line 177: @@
 === Positioning ===
-Positioning defines how TRAQUA is perceived in the minds of consumers relative to competing products. The objective is to establish a clear, distinctive, and desirable place in the market by emphasizing the product’s unique combination of features and benefits.
+Positioning defines how TRAQUA is perceived in the minds of consumers relative to competing products. The objective is to establish a clear, distinctive, and desirable place in the market by emphasizing the product’s unique combination of features and benefits [(positioning)].
 TRAQUA is positioned as a premium, high-technology smart bottle. Unlike traditional reusable bottles and basic smart bottles, TRAQUA offers a comprehensive solution by combining UV-C sterilisation, real-time water purity monitoring, and personalised hydration coaching within a single ecosystem.