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--- report:mkt [2026/04/15 20:41] – [Brand] epsatisep
+++ report:mkt [2026/04/16 14:16] (current) – [Brand] team3
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 In addition, the inclusion of App Store and Google Play icons, along with Bluetooth connectivity, emphasizes the digital ecosystem surrounding the product. This communicates that TRAQUA is not only a physical product but also a connected solution supported by a mobile application.
-Finally, the presence of institutional logos such as ISEP and P.PORTO strengthens the credibility of the project, indicating its academic background and connection to research and technical expertise. <color #ed1c24>Figure {{ref>fig:flyer}} ...</color>
+Finally, the presence of institutional logos such as ISEP and P.PORTO strengthens the credibility of the project, indicating its academic background and connection to research and technical expertise. Figure {{ref>fig:flyer}}
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 <figure fig:flyer>
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 These partnerships would allow Traqua to connect with both fitness-oriented audiences and mainstream consumers, strengthening brand trust and visibility.
-To illustrate this approach, a sample budget is presented for the German market, one of the largest and most health-conscious markets in Europe.
+To illustrate this approach, a sample budget is presented for the German market, one of the largest and most health-conscious markets in Europe. <color #ed1c24>Table {{ref>tab:Budget}} ...</color>
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 <table tab:Budget>
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 ==Plan==
 In the planning phase, TRAQUA defines its marketing objectives, strategies, and key performance indicators (KPIs). These include targets related to sales, customer acquisition, brand awareness, and user engagement.
+<color #ed1c24>Correct numbers, percentages, etc., according to International System of Units.</color>
 Key targets include:
-  * Achieving 1,000–2,000 units sold within the first year
+  * Achieving 1000 – 2000 units sold within the first year
-  * Reaching 500–1,000 users during the university pilot phase
+  * Reaching 500 – 1000 users during the university pilot phase
-  * Growing to 3,000+ users after market launch
+  * Growing to 3000 + users after market launch
-  * Building 5,000–10,000 social media followers
+  * Building 5000 – 10000 social media followers
-  * Maintaining 60–70% customer retention rate
+  * Maintaining 60 – 70 % customer retention rate
-  * Ensuring 40–50% weekly active app users
+  * Ensuring 40 – 50 % weekly active app users
 Clear benchmarks are established to measure success, such as expected growth in users, revenue generation, and app activity levels.
@@ Line 357: / Line 358: @@
 This phase focuses on monitoring and evaluating performance by comparing actual results with planned objectives.
 Key performance indicators include:
-  * Sales volume and revenue (target: 1,000–2,000 units/year)
+  * Sales volume and revenue (target: 1000 – 2000 units/year)
   * Customer acquisition rate (target: steady monthly growth)
-  * Customer retention rate (target: 60–70%)
+  * Customer retention rate (target: 60–  70 %)
   * Social media engagement (likes, shares, follower growth)
   * Website traffic and conversion rates
-  * App usage metrics (target: 40–50% weekly active users)
+  * App usage metrics (target: 40 – 50 % weekly active users)
 Data is collected and analyzed regularly to assess the effectiveness of marketing activities and identify any gaps or issues.