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refnotes:bib [2026/05/13 20:43] – epsatiseprefnotes:bib [2026/05/26 14:22] (current) – team3
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 author = {FC Bayern München}, author = {FC Bayern München},
 } }
 +
 +@article{segment,
 +title = {What is Market Segmentation?},
 +year = {2025},
 +url = "https://www.hanoverresearch.com/insights-blog/corporate/what-is-market-segmentation/",
 +address = "{[Accessed in April 2026]}", 
 +author = {Hanover Research},
 +}
 +
 +@article{GenZ,
 +title = {The sustainability generation: Why do Generation Z care about this planet?},
 +year = {2025},
 +url = "https://www.ulster.ac.uk/faculties/ulster-university-business-school/updates/other/the-sustainability-generation-why-do-generation-z-care-about-this-planet",
 +address = "{[Accessed in April 2026]}", 
 +author = {Ulster University},
 +}
 +
 +@article{positioning,
 +title = {What is positioning?},
 +year = {2025},
 +url = "https://www.productmarketingalliance.com/your-guide-to-positioning/",
 +address = "{[Accessed in April 2026]}", 
 +author = {Product Marketing Alliance },
 +}
 +
  
 </code> </code>
  
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