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--- refnotes:bib [2026/05/13 20:41] – epsatisep
+++ refnotes:bib [2026/05/26 14:22] (current) – team3
@@ Line 390: / Line 390: @@
   author={Anders Bjørn and Mikołaj Owsianiak and Christine Molin and Alexis Laurent},
   year={2017},
-  isbn={978-3-319-56475-3
+  isbn={978-3-319-56475-3},
   publisher={Springer},
   address = {Berlin, Germany},
@@ Line 453: / Line 453: @@
 author = {FC Bayern München},
 }
+@article{segment,
+title = {What is Market Segmentation?},
+year = {2025},
+url = "https://www.hanoverresearch.com/insights-blog/corporate/what-is-market-segmentation/",
+address = "{[Accessed in April 2026]}",
+author = {Hanover Research},
+}
+@article{GenZ,
+title = {The sustainability generation: Why do Generation Z care about this planet?},
+year = {2025},
+url = "https://www.ulster.ac.uk/faculties/ulster-university-business-school/updates/other/the-sustainability-generation-why-do-generation-z-care-about-this-planet",
+address = "{[Accessed in April 2026]}",
+author = {Ulster University},
+}
+@article{positioning,
+title = {What is positioning?},
+year = {2025},
+url = "https://www.productmarketingalliance.com/your-guide-to-positioning/",
+address = "{[Accessed in April 2026]}",
+author = {Product Marketing Alliance },
+}
 </code>